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Johnson models (1952)
(Based on a 1952 advertisement)
DEPENDABLE
They're smooth - these ultra-modern Sea-Horse motors - smooth in their entire performance range. They're swift and sure as they reel off the miles, yet they'll hold a lazy trolling pace all day long if you wish. They start. No gas engine of any type starts so easily... They're a joy to handle, with Gear Shift (or Neutral Clutch). And they're rugged... No wonder more fisherman own Johnson outboard motors than own any other make - 76% more! No wonder the nation's automotive engineers show the same preference - by 82%! There is a size for every outboard need - from canoe to cruiser. Ask your Johnson dealer.
4 Great Alternate Firing Twins
Sea-Horse 3. New! 3 hp twin with patented Anglematic Drive. Light weight - 31 lbs.*... $145.00**
Sea-Horse 5. All-around favorite. Worlds largest selling outboard motor. 5 hp. Neutral Clutch. $187.50**
Sea-Horse 10. Brilliant 10 hp model. Gear Shift. Separate, 6-gal. Mile-Master Fuel Tank... $295.00**
Sea-Horse 25. 25 hp; speeds over 30 mph; only 97 lbs.* Gear Shift; separate 6-gal. Mile-Master Fuel Tank; Synchro Twist-Grip Speed Control; smooth full-range performance. Only... $390.00**
OBC Certified brake hp at 4000 rpm.
*Approximate weight.
**Prices f.o.b. factory, subject to change.
Manufacturer: Johnson Outboards, Waukegan, Ill.